Radio One was founded in 1997. Our program format is “Great Songs…Great Memories”. Music played is targeted to adult listeners and is aimed at resonating their good “memories”. Besides music we have a very popular talkshow, Spectrum. The topics discussed are varied but pertinent to the listenership. Our radio signal is dominant in the four biggest towns in Uganda; Kampala, Jinja, Masaka and Entebbe. This area represents 80% of Uganda’s purchasing power and 90% of vehicle traffic in Uganda.
Our target audience is urban and peri-uban English-speaking adults who could be middle-income household heads/parents, commuter listeners in the heavy traffic periods and shoppers during our outside broadcast promotions.
Radio One has consistently been named one of the leading brand in Uganda according to a survey carried out by brand analysis company Superbrands East Africa, a division of Superbrands United Kingdom. In 2011, Radio One topped the list of the official rankings for Uganda, was closely followed by the Sheraton Kampala Hotel, MTN Uganda, Pepsi and telecommunications firm Zain, now Airtel.
Radio One offers various advertising options and our sales team is always at hand to offer you a tailor made solution for your product’s needs.
The following however, are our popular advertising options:
- Sponsorship: Where a client takes on sponsorship of an entire show, an hour within a show, or a specific feature. For example Spectrum, The Happy Hour on Drivetime or Jobslot.
- Spots: Client takes up a certain amount of pre-produced adverts distributed through the day or within certain day parts. Costing is dependent on placement and duration of spots. These could be outsourced or produced in our state-of-the-art production studios.
- Mentions: Client takes on presenter mentions usually as a support campaign for sponsorship or spots
- Classifieds: Pre-produced one-minute commercials that feature four or so clients each given about 15 seconds of the spot. Best for low-budget advertising. These run throughout the day.
Contact firstname.lastname@example.org or our Sales Manager at +256 (0414) 348 211